As of today, our parent company, bpostgroup is adopting the name bnode as its new corporate brand.
“bnode tells a story of connection, growth and ambition,” says Chris Peeters, CEO of bnode and bpost. “It’s a name that works across countries, sounds modern and shows that we are ready for the future.”
The corporate brand will be supported by three commercial brands: paxon for 3PL activities, Landmark Global for cross-border activities, and bpost for the last mile in the BeNe. The implementation will follow in the course of 2026. This new brand architecture is a major step in the implementation of the group strategy to become a digital logistics expert in parcel size logistics, active in Western Europe, North America and Asia.
“The time has come to make the transformation more tangible,” explains Chris Peeters, “This new brand architecture reflects our strategic repositioning from a postal operator with logistics capabilities to a logistics leader also offering postal services. It unifies our capabilities, simplifies the customer experience and demonstrates our concrete progress.”
This new architecture sharpens bnode’s identity and service offer. It boosts recognition, trust, and strengthens the value proposition of each go-to-market brand and as a group.
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